Donny started his career in the music industry with local recording company, Jive Records, marketing and distributing throughout Asia for acts such as the Backstreet Boys, Britney Spears, Jennifer Paige and many more.

He decided to leave the music industry to pursue his passion for film and the media industry and attained a Bachelor of Communications majoring in Media Arts and Marketing from Deakin University in Melbourne.

On graduating, he worked with Infinite Frameworks for 6 years, leading a team of producers and facilitating regional and global clients in 3D, visual FX and post-production for TVCs, Documentaries and Feature Films.

He was lured back to the music side of the industry in 2007 when he became a Senior Producer at Song Zu, who greatly value his visual post-production experience and prior knowledge of the Asian music business.

In 2016 Donny was promoted to Executive Producer and in July 2019 he was invited to become in a partner in the Song Zu Group