DIAGEO / GAME OF THRONES WHISKY

World of Whiskey was set to do an exciting cross promotion with Game of Thrones, launched during the finale season 8.

Customers flying from Singapore’s Changi airport, were invited to experience the worlds of various Houses of Westeros Stark, Lannister, Targaryen, Baratheon, Tully, Tyrell, Greyjoy, The Night’s Watch and The White Walkers – by listening to a soundscape inspired by the profile of the House, while they tasted the whiskey.

This interactive multimedia promotion led to a sell out of the products at Changi within the day, as enthusiastic GOT watchers brought home their personalized souvenirs.